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Archive for the “Living With Publishers” Category

Should You Write a Book?

May 22, 2009, 2:22 am

One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who’ve “heard of you” and inquire about your services.

There is a message from a potential joint venture partner who has invited you to be a guest on a teleconference that will reach 500 people, all of them prospects. Later that day, a journalist calls. She wants to write a story about your business, which she heard about on a radio interview you gave weeks earlier.

Is this a fantasy? No. This could be a typical day in your life as a published author.

More and more business people are realizing the power of writing a book to catapult their businesses to a higher level. Speakers, consultants, coaches, therapists and other small business owners are learning that publishing a book is one of the most powerful marketing strategies available.

Published authors report that their lives change, often dramatically, when their books reach the marketplace. When you become an author, you become known as the expert. When you are known as an expert in your field, whatever your field, you will find that the world will beat a path to your door.

A Book Generates Visibility and Attracts Clients

Of all the information products you can create, a book has the greatest potential to open doors. A book can give you more recognition and professional credibility than audiotapes, CDs, videos, seminars, workshops and public speaking.

Since my book Get Slightly Famous was published last year, I have been amazed at how it has transformed my business.

Publishing my book was a newsworthy event that resulted in tens of thousands of dollars in new business, high-profile media coverage, speaking engagements, radio interviews, partnership opportunities, and too many other benefits to mention.

Prospective clients now hear about me from all over the world. The media regularly call me, and I appear in newspaper articles and radio interviews.

Get Slightly Famous is not just my most effective marketing tool. It has become the core of my brand identity. My book provides a marketing platform for my business that gives all my marketing efforts a natural, sharp focus.

Best of all, marketing is not such a struggle anymore.

As a successful author you will find the stress of constantly seeking new clients can largely become a thing of the past. Clients will seek you out, ready to pay good money for your services, because you are seen as a leader in your field. You become their first choice.

It’s Not Just a Book — It’s a Business!

Your book is the seed from which you can grow a multi-faceted “empire” of related products and services, including seminars, teleclasses, reports, consulting packages, audiotapes, and other profitable information products.

Imagine selling thousands of books to trade associations as premiums for their members. Or how about creating a $49-a-month newsletter, a $995 home-study course, a $499 a year membership web site? Could you use your book as the basis for a year-long mentorship program for which individuals or groups that pay thousands of dollars a piece to participate?

The idea is to see your book as a launching pad for new business opportunities.

Barbara Hemphill used her book Taming The Paper Tiger to develop a multi-pronged branding strategy. Hemphill offers organizing skills services designed to reduce stress and increase productivity. Her business is based almost entirely on her book.

Barbara has used her book to develop Taming the Paper Tiger software, gain an endorsement by Pendaflex, and found the Hemphill Productivity Institute. Her company now employs more than 70 Paper Tiger authorized consultants across the U.S. and Canada.

You can write a book!

Me, publish a book, you ask? Yes, you. It is easier than you might think, and you don’t need to be a seasoned writer to become a published author.

Writing a successful book is not the easiest thing in the world, but it is entirely possible. The talents and expertise you bring to your clients can form the basis of a successful book. If you know your subject area, and can communicate your ideas in a clear, compelling, organized manner, becoming a published author is within your reach.

A strategy that works for many is to break the process into smaller steps by writing a series of articles. They then become the basis for a book. Or, you can work with a talented freelance writer to help you express your ideas clearly and with conviction.

The most traditional route is to find a publisher who will handle the production, marketing, promotion and distribution. This involves up front work (you write a detailed proposal, a table of contents, sample chapters and a market overview). Then you shop the proposal around to potential publishers, either on your own or with the help of a commissioned agent.

Self-publishing has many advantages over traditional publishing, the most compelling being greater financial returns for the author. “When you self-publish, you keep all the profits,” says Dan Poynter, author of The Self-Publishing Manual. “Additionally, you get into print quickly, own the copyright, and take all applicable tax breaks.”

On the downside, self-publishing can be expensive. You pay up front for all the production and distribution costs, and if your book does not sell, you will be stuck with the leftover inventory. However, if your book is successful, you will not only have the satisfaction and advantages of being a published author, you will make more money.

Whatever publishing route you choose, the Internet provides a global marketplace for your book. Never before has it been so easy to market a book if you are willing to invest the time and energy to write one.

About The Author

Steven Van Yoder is the author of Get Slightly Famous. He teaches small business owners how to duplicate his success and become a “slightly” famous author in your field. Visit www.getslightlyfamous.com to claim your FREE Slightly Famous Marketing Plan Workbook and learn how to attract more business with less effort by creating your own information empire.

steven@getslightlyfamous.com

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(posted in the Living With Publishers category)

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Yogi Said It Well: “To Catch The Ball, You Must WANT To Catch The Ball!”

May 6, 2009, 7:19 pm

Every writer, though he may not be a sports fan, a Yankee fan, or an AFLAC duck fan should take note of what the legendary Yogi Berra said about successfully fielding baseballs:

“To catch the ball, you must WANT to catch the ball!”

This seems obvious, as so many Yogi-isms do, but there’s great wisdom in it, even for writers that don’t know their catching hands from their throwing hands.

How can you write well, and how can you be as productive as possible?

It all boils down to a matter of DESIRE.

Recently, I read a piece by a guy that has posted thousands of Ezine articles, and he said it’s easy to do the same if you merely bang out 15 or 16 per day, as he has done.

But he got it wrong.

The math adds up, but the motivation doesn’t.

He hasn’t written thousands of articles by accident.

First and foremost he WANTED to write that many, and this desire has been strong enough to keep him hard at the task for some 18 months.

Underneath that want is something even stronger, of course.

He wants recognition, honors, esteem, and top ranking in the record books.

Maybe Guinness tracks these things; who knows?

But the key to being a writer is DESIRE.

Forget what you’ve read about writer’s block, that malady that precludes people from putting pen to paper or fingers to keyboards.

People aren’t blocked because they’re afraid. They just don’t want the outcome badly enough.

Work on your desire, and everything else will fall into place!

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(posted in the Living With Publishers category)

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Professional Writers Lie to Curtail Market Correction

May 6, 2009, 9:05 am

There is something very interesting happening in the writers’ markets these days and that is that online article submission websites are becoming a huge trend and allowing free online article submissions from both amateur authors and professional writers. But what is this trend doing to the old writers’ market? Well it is re-adjusting prices for writer’s work some say in a downward bias.

Why is all this happening? Well many people want free content and many people need more information and thus the online article submission sites end up filling that niche. Professional Writers, well a small sub sector complain about this, rather than joining in and developing new clientele using these types of sites.

One 24-year writing veteran speaks for the whole industry and wrote a scathing article about how these online article submission sites are worthless and indicated that those who use such sites are hurting the industry. Thus actually dividing all the professional writers, some who use these sites and some who do not. Nevertheless a few amateur online authors are pissed. Me for instance with 7000 online articles under my amateur name; but will these detractors of online article submission sites kill them? No way in hell, because me an my fellow online amateur authors are just warming up you see?

Never! Truth crushed to the ground with wicked words from detractors of a growing trend, will do nothing more than add chaos and controversy and give this trend the publicity boost it needs to Blast to the Moon.

It is simple really and I have participated in winning markets and innovative new businesses enough to know it too. Trust me on this, if you are an amateur or professional; DO NOT MISS THE BOAT, work with the online article submission sites and adapt or?

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(posted in the Living With Publishers category)

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Erase Internet History: Federal Penalties for Identity Theft and Keylogging

November 9, 2008, 8:08 am

Get your computer protected from intruders who look to take advantage of you and your unknowing ways online you can find all your different types of malware online and they will work for the most. But if you are not sure where to go or what kind of program you want then you need to think about going to different forums on or about malware that people have already been to and commented about, this will give you a great start. There are online predators that try to gather information about children in various chat rooms to take hostile actions against them in the real life.

This scam is very simple; the thieves simply wait until some unsuspecting user who is searching for, say, airline ticket offers, finds their site offering dirt-cheap airline tickets. Really pleased with himself and looking forward to the trip, the user fills in the form, entering his credit card number, expiry date and verification value (CVV). Data loggers, key loggers and Federal Penalties For Identity Theft are just a few vices which harvest info from your computer. The company responsible for SpectorSoft is currently defending itself stating that its program was never marketed as a way to steal information. That is why every computer owner who’s worried about Federal Penalties For Identity Theft needs Winclear.

Online Privacy With Erase Internet History: Federal Penalties For Identity Theft. I could not get many of the items off the computer. I decided to reformat. So, I backed up my data and reformatted the entire hard drive with a new version of windows completely updated. I have Mcafee on the front door and Netdetector for spyware. Within minutes of browsing with Internet Explorer, Netdetector found a rootkit and and a hard to remove trojans. Still, I lost so much valuable data from the malware, I was looking for something better. Keylogger companies actually guarantee that nobody can detect their software so I knew I must do better than a couple software packages. Winclear is the only software which is capable of removing keylogger programs. It is on websites that are not well known and established that cookies may become a concern. Winclear has been the industry leader in fighting keyloggers and Federal Penalties For Identity Theft for the last 8 years.

Phishing website is disguised to look like a legitimate one — of a bank or a credit card company and users are invited to provide their identifying information. That is the reason why you need Winclear installed onto your computer, is to Federal Penalties For Identity Theft. Worse these programs actually add more spyware to your system. Find out more about Federal Penalties For Identity Theft. Protect your computer security by using Winclear!

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(posted in the Living With Publishers, Security Management, Web + Hub category)

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